Last Updated: 09 September 2025
This Cookie Policy explains how The U ("we", "us", and "our") uses cookies and similar tracking technologies on our website
https://the-u.store/ (the "Site"). This policy is designed to inform you about the types of cookies we use, the purposes for using them, and how you can manage your cookie preferences.
By using our Site, you consent to the use of cookies in accordance with this policy, unless you have disabled them in your browser settings.
1. What Are Cookies and Similar Technologies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to "remember" you and your preferences, either for a single visit (through a "session cookie") or for multiple repeat visits (using a "persistent cookie").
We also use other similar tracking technologies such as web beacons, pixels, and local storage, which function similarly to cookies. For the purpose of this policy, all of these technologies are collectively referred to as "cookies."
2. How and Why We Use Cookies
We use cookies for several important reasons:
- Essential Operation: To enable basic functions like page navigation, access to secure areas, and processing your orders. The Site cannot function properly without these cookies.
- Performance and Analytics: To help us understand how visitors interact with our Site by collecting and reporting information anonymously. This data allows us to improve the user experience, fix bugs, and enhance site performance.
- Functionality: To enhance your experience by remembering your preferences (like your size, currency, or language) and providing personalized features.
- Marketing and Advertising: To make advertising messages more relevant to you and your interests. They are used to track the effectiveness of our advertising campaigns on other websites and to limit the number of times you see an ad.
3. Types of Cookies We Use
The table below outlines the categories of cookies we use and why we use them.